The second rule of marketing: really know your customer. I can’t emphasise it enough. No amount of flashy marketing will help your business if you’re not targeting it at the right people. And the only way to make sure you’re reaching the right people with the right...
My business exists because I think good marketing is really important for small businesses. If you’re not convinced, I hope this quick summary will start to bring you round to my way of thinking. What is marketing? The Chartered Institute of Marketing (CIM) defines...
The aim of this blog is to offer some really practical advice for small businesses on how to manage your marketing. But before we get down to the nitty gritty, here’s a handy checklist to run through; a quick sense check if you will. If you’re starting from a strong...
Our blog is chock full of website tips for small businesses as well as practical advice on getting your company website into tip top shape. But in this article, we'll be going over a short summary of why it's so important to review your online presence. Your website...
Having a website is a must for pretty much every business these days. But how do you go about getting one? Or if you’ve got one already but are considering a revamp, what are your options for small business websites? Broadly speaking, your options are: Build it...
If your website doesn’t work well on mobiles and tablets, you’re missing out. If users are forced to ‘pinch and zoom’ to read your content and click your links and buttons, they’ll soon get fed up and go elsewhere. So how do you create a mobile-friendly website? There...
Marketing plans come in all different shapes and sizes. As something of a marketing geek, I COULD spend days researching and putting together a weighty tome for pretty much any business, large or small. There’s one big problem with that: no one will ever read it....
As a business, having an email address is pretty much essential these days. Customers, suppliers and clients expect to be able to contact you electronically. But use any old email address and you’re missing out. We often come across businesses using @btinternet.com or...
It’s no good being the best at what you do if no one knows about it. That’s where marketing comes in. Getting started with some simple marketing doesn’t need to be complicated or expensive. It can actually be quite fun. We’ve compiled a few simple ideas for small...
One of the things we’re frequently asked by our clients is how to make the most of exhibiting. They’ve booked a space at a trade show or event, but are not sure what to do next. In terms of dressing the actual exhibition space, we found we were increasingly turning to...
