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The Value of SEO: Key Statistics

The Value of SEO: Key Statistics

If you’re trying to decide where to focus your marketing efforts, one thing that could help you make the decision is data. At Example Marketing, we’re all about data, but we never want to overload you with marketing jargon or reams of unhelpful stats. So, in this...

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What is a sustainable business model?

What is a sustainable business model?

A few things before we start. I’m not a sustainability expert – although I’m working on it. I’m not an economist or business model expert. But I am a business owner trying to do the right thing. I’ve been researching sustainable business models and I wanted to share...

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2021: A Year in Review

2021: A Year in Review

Our 12 Cheers of Christmas As we come to the end of another busy year, we totted up some of the key numbers of our year, just for fun! We've popped them all together in this mini-animation for posterity. Enjoy!

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New Core Web Vitals Ranking Factor: Helping You Prepare

New Core Web Vitals Ranking Factor: Helping You Prepare

Updated 19/04/21: Google has now pushed back the launch of the Core Web Vitals ranking factor from May to June 2021. We have updated the below article to reflect this. Core Web Vitals will now be added to Google's algorithm as part of a "page experience update,"...

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The first step to great marketing: know your customer

The first step to great marketing: know your customer

The second rule of marketing: really know your customer. I can’t emphasise it enough. No amount of flashy marketing will help your business if you’re not targeting it at the right people. And the only way to make sure you’re reaching the right people with the right...

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Why do small businesses need marketing?

Why do small businesses need marketing?

My business exists because I think good marketing is really important for small businesses. If you’re not convinced, I hope this quick summary will start to bring you round to my way of thinking. What is marketing? The Chartered Institute of Marketing (CIM) defines...

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