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The first step to great marketing: know your customer

The first step to great marketing: know your customer

The second rule of marketing: really know your customer. I can’t emphasise it enough. No amount of flashy marketing will help your business if you’re not targeting it at the right people. And the only way to make sure you’re reaching the right people with the right...

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Why do small businesses need marketing?

Why do small businesses need marketing?

My business exists because I think good marketing is really important for small businesses. If you’re not convinced, I hope this quick summary will start to bring you round to my way of thinking. What is marketing? The Chartered Institute of Marketing (CIM) defines...

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Small business websites – what are the options?

Having a website is a must for pretty much every business these days. But how do you go about getting one? Or if you’ve got one already but are considering a revamp, what are your options for small business websites? Broadly speaking, your options are: Build it...

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What is responsive web design and why is it important?

If your website doesn’t work well on mobiles and tablets, you’re missing out. If users are forced to ‘pinch and zoom’ to read your content and click your links and buttons, they’ll soon get fed up and go elsewhere. So how do you create a mobile-friendly website? There...

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The importance of a business email address

As a business, having an email address is pretty much essential these days. Customers, suppliers and clients expect to be able to contact you electronically. But use any old email address and you’re missing out. We often come across businesses using @btinternet.com or...

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14 simple marketing tips for small businesses

It’s no good being the best at what you do if no one knows about it. That’s where marketing comes in. Getting started with some simple marketing doesn’t need to be complicated or expensive. It can actually be quite fun. We’ve compiled a few simple ideas for small...

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