Blog

Over the next few blog posts, I’ll be sharing some website tips for small businesses, with practical advice on getting your company website into tip top shape. But first, I thought it was worth a short summary of why it’s so important to review your...

The aim of this blog is to offer some really practical advice for small businesses on how to manage your marketing. But before we get down to the nitty gritty, here’s a handy checklist to run through; a quick sense check if you will. If...

The second rule of marketing: really know your customer. I can’t emphasise it enough. No amount of flashy marketing will help your business if you’re not targeting it at the right people. And the only way to make sure you’re reaching the right people with the...

My business exists because I think good marketing is really important for small businesses. If you’re not convinced, I hope this quick summary will start to bring you round to my way of thinking. What is marketing? The Chartered Institute of Marketing (CIM) defines marketing as “the management...

A career in marketing wasn’t a conscious decision for me. It’s a career I somehow found my way into by following my nose from one interesting sounding job to another. I used to feel a bit apologetic when I had to admit that I worked...