17 Oct Google had updated its core algorithm – Here’s what you need to know
As if appearing on the first page of Google wasn’t hard enough, Google has now updated its core algorithm which will have some effect on how your page ranks on Google.
They are updating their algorithm all the time. In 2017, for example, the brainy bunch ran 31,584 search-based experiments which resulted in 2,453 changes to their algorithm! Therefore, it makes sense that they only tell us the big changes they make.
Here’s what you need to know about the latest update.
What has Google changed?
The tricky thing is, Google don’t tend to tell us exactly what has changed. Helpful, right?! The trend of updates so far this year involves improving the E-A-T and content of websites.
Hold on, what on earth is E-A-T?
In SEO terms, E-A-T stands for expertise, authoritativeness and trustworthiness.
If you have ever had a conversation with us about SEO, or came along to our SEO workshop earlier in the year, you will know we harp on about these three terms all the time! It’s because they are important, and Google views these three topics as very important.
It’s closely related to what Google calls ‘Your Money or Your life’ (YMYL) pages. YMYL pages have topics on anything that could positively or negatively affect a user’s happiness, health and wealth. So, pages offering medical, legal or financial advice for example, are YMYL pages.
Boost for video
Thanks to Google being a tad secretive about what exactly they have changed, it can take a while for SEO experts to digest the impact of the algorithm change. Since the update, there has been indications that Google has increased the relevance it assigns to video content for informational keywords.
What does Google recommend we do?
Here is the top tip, straight from the horse’s mouth – ‘We suggest focusing on ensuring you’re offering the best content you can.’ Thanks, Google.
To ensure your content is the best it can be, follow these pointers:
- Make sure your website is offering original, high-quality, content. DO NOT copy.
- Ensure your page titles and descriptions reflect the content and are engaging.
- Is your content shareable?
- Make sure your content is trustworthy by avoiding errors on your page. Attention to detail pays off.
- Having well researched and put together content will help. Mass produced fodder will do you no favours.
- Make sure that your content adds value. Try to say something different to your competitors. What is your USP?
- User’s expectations should be fulfilled, and questions answered from a visit to your site. You don’t need to have reems and reems of content. Quality over quantity.
- Please, don’t over-do it on the adverts!
- Is your webpage responsive?
Why you should make note of these changes
As I’m sure you know, getting your website on the first page of Google isn’t as simple as publishing your page and crossing your fingers. It takes a lot of time and work, especially so considering Google’s algorithm is changing all the time. Similarly, so could your business.
This is where Search Engine Optimisation (SEO) plays an important role. SEO aims to help you stay as relevant and authoritative as possible throughout any changes. What with the constant algorithm tweaks, it’s an ongoing process not a quick fix solution.
What can you do?
Have you been experiencing a dip in rankings? Are you interested in more traffic? Or, maybe you just think SEO sounds like jolly good fun!
If you have the time, and inclination, take a look at six things you can do right now to improve your SEO. Alternatively, because SEO is a pretty complex thing, you could revert back to the experts.
Hello, we’re your local SEO experts! It’s our job to make it transparent, simple and accessible to you and your business. Get in touch to have a chat about your SEO needs and how we can help you. We could even give your site a free SEO audit, if you like?