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Writing a simple small business marketing plan

Marketing plans come in all different shapes and sizes. As something of a marketing geek, I COULD spend days researching and putting together a weighty tome for pretty much any business, large or small. There’s one big problem with that: no one will ever read it....

The importance of a business email address

As a business, having an email address is pretty much essential these days. Customers, suppliers and clients expect to be able to contact you electronically. But use any old email address and you’re missing out. We often come across businesses using @btinternet.com or...

14 simple marketing tips for small businesses

It’s no good being the best at what you do if no one knows about it. That’s where marketing comes in. Getting started with some simple marketing doesn’t need to be complicated or expensive. It can actually be quite fun. We’ve compiled a few simple ideas for small...