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Marketing

The Value of SEO: Key Statistics

The Value of SEO: Key Statistics

If you’re trying to decide where to focus your marketing efforts, one thing that could help you make the decision is data. At Example Marketing, we’re all about data, but we never want to overload you with marketing jargon or reams of unhelpful stats. So, in this...

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The first step to great marketing: know your customer

The first step to great marketing: know your customer

The second rule of marketing: really know your customer. I can’t emphasise it enough. No amount of flashy marketing will help your business if you’re not targeting it at the right people. And the only way to make sure you’re reaching the right people with the right...

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Why do small businesses need marketing?

Why do small businesses need marketing?

My business exists because I think good marketing is really important for small businesses. If you’re not convinced, I hope this quick summary will start to bring you round to my way of thinking. What is marketing? The Chartered Institute of Marketing (CIM) defines...

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14 simple marketing tips for small businesses

It’s no good being the best at what you do if no one knows about it. That’s where marketing comes in. Getting started with some simple marketing doesn’t need to be complicated or expensive. It can actually be quite fun. We’ve compiled a few simple ideas for small...

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