If you’re trying to decide where to focus your marketing efforts, one thing that could help you make the decision is data. At Example Marketing, we’re all about data, but we never want to overload you with marketing jargon or reams of unhelpful stats. So, in this...
Here at Example Marketing, we take our environmental credentials seriously. While we know we’re not perfect, we’re always working towards making our business as sustainable as we possibly can. Now, we’ve taken steps in lots of areas, but one area that we’ve been...
The second rule of marketing: really know your customer. I can’t emphasise it enough. No amount of flashy marketing will help your business if you’re not targeting it at the right people. And the only way to make sure you’re reaching the right people with the right...
My business exists because I think good marketing is really important for small businesses. If you’re not convinced, I hope this quick summary will start to bring you round to my way of thinking. What is marketing? The Chartered Institute of Marketing (CIM) defines...
The aim of this blog is to offer some really practical advice for small businesses on how to manage your marketing. But before we get down to the nitty gritty, here’s a handy checklist to run through; a quick sense check if you will. If you’re starting from a strong...
Marketing plans come in all different shapes and sizes. As something of a marketing geek, I COULD spend days researching and putting together a weighty tome for pretty much any business, large or small. There’s one big problem with that: no one will ever read it....
It’s no good being the best at what you do if no one knows about it. That’s where marketing comes in. Getting started with some simple marketing doesn’t need to be complicated or expensive. It can actually be quite fun. We’ve compiled a few simple ideas for small...
One of the things we’re frequently asked by our clients is how to make the most of exhibiting. They’ve booked a space at a trade show or event, but are not sure what to do next. In terms of dressing the actual exhibition space, we found we were increasingly turning to...
There’s just something about a new year. We all want to start it feeling positive and raring to go. But don’t write off the end of this year just yet. There are a few marketing tasks you can take care of over the festive period to get your business off to a flying...
Getting your promotional material printed and reprinted is a bit of a tedious job. It can often be hard to find time to fit it in and quite frankly, a bit of a pain. Well, it just got a whole lot easier! Here at Example Marketing we like to make your life as simple as...
