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The first step to great marketing: know your customer

The first step to great marketing: know your customer

The second rule of marketing: really know your customer. I can’t emphasise it enough. No amount of flashy marketing will help your business if you’re not targeting it at the right people. And the only way to make sure you’re reaching the right people with the right...

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Why do small businesses need marketing?

Why do small businesses need marketing?

My business exists because I think good marketing is really important for small businesses. If you’re not convinced, I hope this quick summary will start to bring you round to my way of thinking. What is marketing? The Chartered Institute of Marketing (CIM) defines...

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14 simple marketing tips for small businesses

It’s no good being the best at what you do if no one knows about it. That’s where marketing comes in. Getting started with some simple marketing doesn’t need to be complicated or expensive. It can actually be quite fun. We’ve compiled a few simple ideas for small...

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Should your business be on social media?

Social media. We’ve all heard of it. It’s highly likely that you are on at least one platform. Some people can’t resist the draw and are on far too many of them (guilty as charged!) The question is, if you’ve not already taken the plunge, should your business become...

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