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The first step to great marketing: know your customer

The first step to great marketing: know your customer

Nov 18, 2020 | Marketing

The second rule of marketing: really know your customer. I can’t emphasise it enough. No amount of flashy marketing will help your business if you’re not targeting it at the right people. And the only way to make sure you’re reaching the right people with the right...
Why do small businesses need marketing?

Why do small businesses need marketing?

Nov 18, 2020 | Marketing

My business exists because I think good marketing is really important for small businesses. If you’re not convinced, I hope this quick summary will start to bring you round to my way of thinking. What is marketing? The Chartered Institute of Marketing (CIM) defines...
5 tips for small businesses to kick start your marketing

5 tips for small businesses to kick start your marketing

Nov 18, 2020 | Marketing

The aim of this blog is to offer some really practical advice for small businesses on how to manage your marketing. But before we get down to the nitty gritty, here’s a handy checklist to run through; a quick sense check if you will. If you’re starting from a strong...

Writing a simple small business marketing plan

Nov 18, 2020 | Business, Marketing

Marketing plans come in all different shapes and sizes. As something of a marketing geek, I COULD spend days researching and putting together a weighty tome for pretty much any business, large or small. There’s one big problem with that: no one will ever read it....

14 simple marketing tips for small businesses

Nov 18, 2020 | Business, Marketing

It’s no good being the best at what you do if no one knows about it. That’s where marketing comes in. Getting started with some simple marketing doesn’t need to be complicated or expensive. It can actually be quite fun. We’ve compiled a few simple ideas for small...