Luxury holiday cottages
Showcasing some spectacular spaces
What we did:
Nestled in the North West Norfolk countryside lies the beautiful Fring Estate. On the estate are a handful of truly tantalising holiday cottages and they wanted to be more proactive in marketing these directly to prospective holiday makers.
First, we revamped their brand, then we built their website, then we worked on increasing the traffic. 2020 has been a rather unconventional year when it comes to holiday bookings, but the overall impact has been very positive.
The Estate was keen to incorporate their coat of arms into their new logo. We simplified the somewhat complicated original coat of arms into something much more usable and introduced a colour palette which drew on the interior deco of the renovated properties.
The cottages and the surrounding area are the stars of the show, so we really focused on images. A focus on usability is also vital when encouraging online booking. Integrating with their existing booking system worked perfectly.
The search terms that potential customers might be using are highly competitive. This website therefore needed to work hard from a standing start to begin to make its mark. We’ve been supporting Fring’s digital marketing efforts with search engine optimisation and help with their email marketing.