Social media. We’ve all heard of it. It’s highly likely that you are on at least one platform. Some people can’t resist the draw and are on far too many of them (guilty as charged!)
The question is, if you’ve not already taken the plunge, should your business become social?
We think it’s fair to say, for marketing your business, being active on social media is an absolute must. Why? Consider this:
- As of October 2018, Facebook had just over 2 billion active users
- Instagram currently has 1 billion active users
- Twitter has 326 million active users
- LinkedIn has 590 million users with 260 million of them being active on a monthly basis.
That’s a huge base of potential customers! However, being selective about your channel is the key, as is a certain amount of commitment.
It’s all about being connected
With such a huge number of users, social media is a resource that savvy companies should be tapping into. There is no better way to stay in touch with your customers than on the platforms they are already using.
It is an ideal opportunity to build and nurture relationships with scores of customers all at once.
No problem! Social media is easy, right?
Sure, that’s what you may think. All you need to do is post a quick update every day and you’re done. You can crack on with your day. And, of course, it’s free, isn’t it?
But any social media specialist can tell you, this is a big, fat lie! Spoiler alert: it takes a lot of careful planning to get it right. It also takes a lot of time. Even if you’re not paying someone else to do it for you, your time is worth something. So, you need to make sure it’s time well spent.
Facebook, in particular, has made it more challenging for businesses to get their voices heard. So don’t expect results overnight.
Choose your platform carefully
Don’t just jump on to any platform because everyone else is. First thing’s first, a business needs to work out why they are on social media. You need to be where your audience is.
Knowing your audience means you can work out which platform will work best.
If you’re targeting teens, try Snapchat or Tik Tok.
Is connecting with other businesses your goal? LinkedIn is for you.
Are you reaching out to a certain community? Facebook or Twitter could be perfect for you, as you can target your posts to groups of people using hashtags on Twitter or posting to Groups on Facebook.
Make social media worth your time
For social media to be an effective tool it should deliver results. Results which are measurable. A well-considered social media strategy is key for this.
Plan like your life depends on it
Whether you are trying to raise brand awareness, or generate leads, always set a plan in place. Knowing what you are going to post and when will help create meaningful content.
Social media is a marathon, not a sprint. Don’t rush it
Coming up with engaging content takes time. You always want to be thinking ahead to create a steady stream of content. A variety of content which will attract attention from potential customers.
The clue is in the name. Social media shouldn’t just be about broadcasting your latest offer or selling your product. It should be about interacting with your audience in other ways. Introduce them to the faces behind your business. Have a personality. Be human.
If you put time and careful consideration into your social media effort it will reward you.
So, are you going to dive into the exciting world of social media?
If yes, make sure you do it whole heartedly and with a pool full of enthusiasm. Genuine and engaging content works best. You can’t fake authenticity and people know it.
It’s important to remember though: an inactive social media channel could do your business more harm than good. So, if you’re going to do it, commit! And if you set up a Twitter account aeons ago, have never used, and have no interest in starting now, take it down. It could be giving potential customers the impression that you’ve gone out of business.