SEO can seem a little intimidating, and understandably so. It is a complex subject which changes all the time. As soon as you think you may have cracked it, something will change! But, it’s important to put the effort in to improve your SEO, as there are lots of benefits for your business.
Luckily there are some easy tasks you can take do to get you started on your SEO journey.
First thing’s first, what is SEO?
SEO stands for Search Engine Optimisation. The aim of SEO is to improve the visibility of your website in Google and other search engines.
The higher your site ranks on a search engine results page, the easier it is for potential customers to find you.
In its simplest terms, SEO boils down to two things:
1. Relevancy: Is your website useful and easy to read – for both visitors and search engines? This is known as on-page SEO.
2. Authority: Is your website credible? How much do search engines trust it? This is known as off-page SEO.
So, how can you improve your SEO right now?
Here are six simple things you can do from your content management system to help improve your SEO. They can easily be done in the time it takes to finish a cup of coffee or two.
1. Check each web page has an H1 heading
Structure on a webpage is really important. There needs to be a clear hierarchy of headings. Your page header should be an h1 tag and then, ideally, you would work your way down from there. You can have more than one h2, h3, and h4 tags. There should only be one h1 tag per page!
2. Make sure your images have alt tags
Google can’t see the photos you have on your website unless you give them an alt tag. Simply head into your media gallery and click on the individual images to add the tag. Be sure to include key words. It’s a good idea to tag the images with the same title as that of the page they are on, if that makes sense in your context.
3. Check that your website is secure.
Do you have an SSL certificate? If not, why not? An SSL certificate protects any data that is entered to your website by a customer. Having a secure web page gets you another tick from Google. It also makes your site look more trustworthy and professional to users.
4. Are the pages of your website easy to read?
Make sure you have written in short sentences and paragraphs. This makes it easier for visitors, and for search engines, to read and make sense of your site. The easier it is for Google, the better result for your SEO.
A few tips to remember when writing for web:
– Sentences should be kept to an average of 12 words.
– Paragraphs should have a maximum of 4 sentences.
– Avoid jargon where possible.
– Try not to use the passive tense.
– Write in a friendly way. Write as you would talk to your customer.
– Use sub-headings and make your content easy to skim read.
5. Make sure you don’t have duplicate content.
Duplicated content is bad, simple as that. Google would much prefer to see unique, fresh content and will reward your efforts.
From a user point of view, duplicate content can make you look lazy. People visiting your site might get the impression that you don’t care enough to write original content for each page of your website. This probably isn’t the impression you want potential customers to have of you, is it?
6. Have you included keywords?
Keywords help the right people find you. Spend some time thinking about the terms that potential customers could be typing into a search engine when they’re looking for a business like yours. Write a list of keywords and include them in your headers and body text to improve the likelihood of being found. But be careful – don’t include them too frequently or Google might think you’re “keyword stuffing”. Write naturally and don’t force keywords in to your writing – think to yourself, would I think this was spammy or low quality if I read it?
The more specific the keywords the better. For example, if you are offering a local service in a particular area, make sure you include the name of the area you cover. This means you are going to get a better quality leads clicking through your page who are more likely to use your services.
Now go. Wave your SEO wand and feel confident that you have made a good start to boosting the ranking of your website.
Still unsure what to do? Want to boost your SEO even further? Or, quite frankly, just don’t have the time? Put our expertise to the test. Get in touch with us today and ask about our monthly SEO packages.