Sustainability policy

We are committed to making Example Marketing as sustainable as possible. We believe we have a responsibility to make life better for our people, our customers, the local community and our planet. We want our company to be open, accountable and pleasant to work with. To help communicate this commitment, we are working towards B-Corp Certification.

We are taking active steps to reduce our negative environmental impacts and promote sustainability through our work. We will encourage our clients and those we work with to do the same. It’s a journey and we are far from perfect, but we are always trying to do better.


Our promises

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We will incorporate sustainability considerations into our business decisions

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We will continually improve our own environmental performance

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We will promote environmental awareness among our colleagues, clients and wider network.

How are we going to do it?

As a small marketing and design agency, our business has a relatively low impact on the environment.

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We do not directly manufacture anything physical

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We do not operate much in the way of machinery

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We have very little physical paperwork

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We rent our office space with utilities included so have limited control over some aspects, and no way of directly tracking energy or water usage.

But there are still things we can do!

As a team, we have agreed the following action plan.

Sustainability Action Plan

Created: January 2022 | Last reviewed: April 2024

Print supplyPrimary Nettl printer moved after old print hub went into liquidation.Liaise with new supplier to understand their sustainability plan and try to influenceAugust 2024
Work with alternative printers where required sustainable options are not availableApril 2024
Greener websitesTake before and after carbon footprint reading for websites and follow best practice guidance to reduce this
Company administration
InsuranceLocal supplierInclude ethical supplier on requirements at next renewalNovember 2024
Carbon emissionsHave manually calculated annual carbon footprintAim to reduce carbon footprint by 5% year on year

Measure Scope 3 emissions using Ecologi Zero
April 2025
Passive environmental winTree planting through EcologiContinue: aim to reach 40,000 trees in total in 2024/25April 2025
EducationRegular sustainability blogs on our websiteContinue

Investigate creation of course for Udemy

September 2024
Local communitiesSeek opportunities to support local charities and causes close to our heartsOngoing

2023 Completed and Continuing Actions

Energy supplierControlled by landlordRequest landlord to switch to 100% renewable energySwitched in July 2023 to 100% renewable supplier
Various equipment left on (energy saving mode) overnight to avoid disruptionInvestigate if anything else can be switched off without causing service disruptionReviewed with office move January 2024
Office suppliesPlastic coffee pods put in binBegin recycling coffee pods through Podback schemeCompleted
Refill stationSet up refill station for staff to refill cleaning supplies for home and officeCompleted
Company administration
Travel to workAll team drive to work due to distance (when not WHF)Track miles cycled to work with aim of reaching 250 miles in 2023Fell short of cycling target (clocked up 84km)
Carbon emissionsHave manually calculated annual carbon footprintAim to reduce carbon footprint by 5% year on yearCarbon footprint reduced by 40.8% from 2022/23 to 2023/24
Passive environmental winTree planting through EcologiContinue: aim to reach 37,000 trees in total in 202333,850 total planted
EducationRegular sustainability blogs on our websiteContinue

Spoke at Norfolk County Council Net Zero event

Spoke on Sustainability panel at ProspHer event

Run workshops to help educate around sustainability and marketing

June 2023

September 2023

Planned for October 2023 but no sign ups
Local communitiesOrganised Netwalk at The Feed

Organised Netwalk at Priscilla Bacon

Took part in Pick and Mix litterpicking/networking

Sponsored Dereham Community Litterpick

Sponsored Big C LinkUp networking event

Took part in Walking With The Wounded's Walking Home for Christmas campaign
August 2023

November 2023

April 2023

January 2024

September 2023

December 2023

2022 Completed and Continuing Actions

LightingEnergy efficient lighting throughout with occupancy sensorsContinue
HeatingBuilding insulated to reduce heat-loss (within confines of Grade II listing)Continue
EquipmentAppliances with high energy usage are on timer so they are not on 24/7Continue
Waste disposalAll waste into one bin (although we have been taking recycling home!)Separate out recycling at office to ensure all recyclable waste, including from other tenants, goes to the right place.Done: October 2022
Data storageAWS (100% committed to renewable energy) and Microsoft cloud storage (carbon neutral since 2021 and commits to being carbon negative by 2030) and local hard driveContinue with current suppliers.

Introduce policy for quarterly cleanse of files and emails to reduce footprint

Introduced April 2022
Office suppliesAmazon or other online supplierLook for local office supplierOn case by case basis
Apple computers purchased from John LewisExplore second-hand options before making new purchaseOn case by case basis
General office supplies purchased based on costChoose based on environmental credentials:
Buy plastic-free teabags
Ongoing from January 2022
PaperMost print through Nettl partnership:
- FSC paper
- ISO 14001
- Biodegradable laminates
- 17 streams to waste for recycling and reprocessing
- Printing plates recycled
- Used chemicals disposed of responsibly
Seek additional supplier with more recycled paper optionsHave spoken to Barnwell Print and will place print with them where viable/required.
Print volumesGive clients volume/price optionsEncourage clients to only print what they need (not overprint because of economies of scale)Ongoing from January 2022
Website design
Web hostingSustainable web hosting (Google Cloud)Continue
Energy efficient websitesOptimisation of website throughout build to reduce dataContinue
Company administration
Travel to workAll team drive to work due to distance (when not WHF)Management team switch to electric vehiclesDone: December 2022
Client meetingsFace to Face where possibleVideo-conferencing or electric vehicleOn case by case basis
BankingBarclaysInvestigate switching to ethical bankOn hold following discussion with Barclays about their plans
PensionsAutoenrollment through NESTInvestigate switching to moreDone: November 2022
Carbon emissionsTeam members’ emissions offset through EcologiAim to measure carbon emissions more accurately to ensure offsetting is accurate and as measure to work on reducingDone: August 2022
Passive environmental winTree planting through EcologiContinue
AccreditationsWorking with Sustainability Centre on making improvementsNorfolk Carbon Charter
Silver level awarded May 2022
ClientsMostly local businessesContinue. Focus on attracting like-minded sustainable/ethical businesses. Avoid clients involved in damaging activities such as fossil fuel extractionOngoing from January 2022
Management team50/50 male/femaleContinue
PayPay our team above the living wageContinue
EducationOne member of team with environmental qualificationMonthly informal team education sessions on environmental topics

Set up library of topical books in office for team to share

Write topical blog posts and share via social media to share knowledge more widely

From February 2022

Done February 2022

From February 2022
Local communitiesMember of Buy Local Norfolk, offering them free marketing services

Attend networking events

Take the reins of Norfolk Netwalking and reignite regular meetings

Relaunched March 2022
Our timeSpent on client workDonate at least one day per month to good causes – volunteering, or FOC marketing for businesses doing good thingsFrom February 2022

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