We believe in profit with purpose.

That means we’re working hard to prioritise people and the planet as a core part of our business focus.

And we love to work with people who feel the same way – those that care about a more sustainable future. Companies that do good have a great story to tell, and we want to help them tell it!

Now is a critical time for the future of the planet. And whilst the advertising industry, and marketing more broadly, has played a significant part in getting us into this sticky spot by driving consumption, we strongly believe we can be part of the solution too.


Doing our bit

We have made a number of changes over the past couple of years within our business:

  • In 2020 we started planting trees through Ecologi to offset the carbon emissions of the whole team, at the office and in their homes. This means we are now a climate positive workforce
  • We created an environmental action plan to help guide our continued journey towards a more sustainable future
  • Switched to more sustainable web hosting through Google Cloud
  • The management team made the switch to electric vehicles
  • In 2021 Emma Raines passed her IEMA Foundation Certificate in Environmental Management. She is now part of the Norfolk Chambers of Commerce Business Climate Leaders programme
  • We are working towards B-Corp Certification.

We promise to continue to incorporate sustainability considerations to our business decisions, improve our environmental performance as much as possible and promote environmental awareness among our network.

From April 2023 – March 2024 we generated 4.75 tonnes of CO2e. In the same time frame we offset 13.66 tonnes of CO2e, so we are carbon neutral.

Discover how we worked out our CO2e consumption.

Helping Norfolk Businesses be more Sustainable

As a marketing agency, we’re not likely to create the tech that solves the big problems our world is facing. But we can help those companies that are driving positive change to find their target audience faster and serve it better.

So, if you are responsible organisation trying to do your bit, let us help you communicate your purpose and inspire behaviour change.

Our hope is that by focusing on long term, planet-friendly marketing we can help tip the scales towards sustainability.

But, we can’t talk the talk without walking the walk! To find out more about how we’re working hard to act more sustainably, take a look at our environmental policy, and visit our blog.

Example Marketing Sustainability Blog Posts

Our 2023/24 Carbon Footprint Update

Our 2023/24 Carbon Footprint Update

We’ve been crunching the numbers again to see whether we managed to further reduce our carbon footprint in the last financial year. The good news is that we totally smashed it with a massive 40.8% decrease! That’s 4.75 tonnes of CO2e compared to 8.02 tonnes in...

We’ve Reduced our Carbon Footprint by 6.74%

We’ve Reduced our Carbon Footprint by 6.74%

The results are in…and we are very pleased to report that we have done what we set out to do. In 2022/23 we reduced our carbon footprint by 6.74% compared to the previous year. Our target was to reduce our carbon footprint by 5% year on year, so we’re thrilled to have...

Sustainability Update for 2023

Sustainability Update for 2023

If you’ve got to know us at all, you’ll know we’re big on sustainability here at Example Marketing. We’re genuinely trying to do our bit (and more!) for the planet and the people on it. Last year, we created a sustainability policy to help guide us on our journey. A...