Think about it, if you’re looking for a product or service what’s the first thing you do? Probably, Google it.
Even if you have come across the business before you are likely to still spend time on their website researching what they have to offer and getting to know the business.
This is why it’s so important to look after your website.
It’s easy to think that just having a website built is all there is to it. But the “build it and they will come” mentality can mean you miss some great opportunities. It can also be damaging for your business. Regular website maintenance should form an important part of your plan.
Don’t just take our word for it. Here are four top reasons why you should be on the ball with your website maintenance:
1. Updates keep security tight to protect your business and your visitors
Arguably the most important reason of all. Making sure your software is up to date helps to keep your website and its visitors safe. Hackers search the internet for websites with vulnerabilities that they can take advantage of. Make sure that’s not you by staying on top of security updates and bug fixes.
Do you have an SSL certificate? This is an absolute must when it comes to having a secure and professional looking website.
2. Regular improvements to usability will keep visitors happy
Everyone knows that first impressions count. You only get one shot to tell outsiders who you are. Your website represents your business. Having a lovely, well maintained website reflects positively on your business. You look professional. You look like you care. An up to date website is going to attract new customers and keep them coming back.
Performance: There is nothing worse than going on a website that doesn’t work properly or runs really slowly. Updating your website’s software will keep its performance in tip-top condition. Don’t forget to back up your site before updating!
Usability: Make sure you don’t have any broken links or links that redirect visitors to unrelated pages. The last thing you want to do is frustrate the user because they probably won’t return. Does your contact form still work? Send a quick test to yourself to find out.
Appearance: Does the way your website looks reflect your business? Are any offers still relevant? Is your blog or news section up to date? Are your contact details still all correct and easy to find? Regular content updates give visitors a reason to come back.
3. Maintaining your site improves your search engine ranking
Ranking well on search engines like Google is vital if you want potential customers to find your business on the internet. Keeping your website search engine friendly is a huge help with this.
Fresh, relevant and well-written content is a great way improve your search engine ranking. Google favours sites that look like they’re receiving some love from their owners. A better search engine ranking means more visitors.
Use your analytics data about site visitors to plan your site updates. See which pages are getting most activity. Are there new keywords you could be targeting?
Granted, it can be hard to find the time to work on fresh website content. But remember, a website with regular content updates is going to drive traffic and hopefully sales. Time well spent.
4. An up-to-date website means a business that cares
If you land on a website that looks unloved and has offers from two years ago still on their homepage, you can’t help but wonder if they’re still in business.
A well-maintained, current site will immediately give the impression that you’re a professional outfit. And if you care about your website, surely you’ll care about your customers?
Creating that positive impression will help convert visitors into customers.
If you’ve been inspired to show your website a little more loving but don’t have the time or knowledge on how to do it, get in touch.