The team at Godwick Turkeys knew they needed a new website, but having had some past struggles in this area, they were nervous to start again. We were confident that we could deliver, but understood what was at stake.
With all their eggs literally in one Christmas dinner-shaped basket, we had to be sure that the website would not let them down when they were relying on it for the success of their business.
We listened carefully to all the requirements and challenges they’d faced in the past – this is a company that really knows its customers. We also understood the need to balance the heritage of the brand with appealing to a contemporary audience who are keen to understand where their food comes from. The customer journey had to be flawless.
Despite the tough economic climate and the very real threat of bird flu, the team at Godwick Turkeys had a really successful year and were thrilled with how the website supported this. With a definite uplift in orders from new customers, they were really glad that they had trusted us with their business – and so were we! And we can attest that their turkeys really are a cut above your average.
We've revisited the site for the 2026 season and added further functionality to encourage more customers to increase their order value by adding butchery products to their basket. It will be interesting to see what impact this has on their revenue.